Why Media Aren’t As Bad As You Think

Increasing Awareness and Understanding About Press Releases

Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Individually pitching instead of mass pitching will gain positive results. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.

It is best to have a unique product than what is normally seen in the market today that will likely get higher pitch. Having enough numbers of customers allow you to conduct poll and get statistically significant numbers which you can use in generating earned media coverage for your business. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. If you are hosting an event that will provide value to your target audience and successful people will be speaking, reporters will likely be there as well. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. After you created an interesting news or story, then it is time to tell the story, and this is when press release comes into play.

Press releases that catch the attention of journalists are bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can help you find the best press release distribution services.